Outsmart AI Insights

Thought leadership on AI, the future of work, creativity, and human-AI collaboration

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Published Research

Featured in Leading Publications

Peer-reviewed research and thought leadership published in MIT Sloan Management Review and Forbes

Is Your Brand Getting Lost in the Online Shuffle? — MIT Sloan Management Review
Research

Is Your Brand Getting Lost in the Online Shuffle?

Online channels have created new challenges for brand visibility. Research reveals how companies can cut through digital noise and maintain a coherent brand presence across fragmented platforms.

By Patrick D. Lynch, PhD

MIT Sloan Management Review

Read at MIT Sloan ↗
Growth Opportunities for Brands During the COVID-19 Crisis — MIT Sloan Management Review
Research

Growth Opportunities for Brands During the COVID-19 Crisis

While many brands retreated during the pandemic, research identifies strategic windows for growth and the types of consumer connections that prove most resilient during disruption.

By Patrick D. Lynch, PhD

MIT Sloan Management Review

Read at MIT Sloan ↗
As Stores Reopen, Which Customers Are Most Likely to Return? — MIT Sloan Management Review
Research

As Stores Reopen, Which Customers Are Most Likely to Return?

Not all customers will walk back through the door once restrictions lift. Research identifies the behavioral signals that predict in-store return — and what brands can do to accelerate it.

By Patrick D. Lynch, PhD

MIT Sloan Management Review

Read at MIT Sloan ↗
Industry 4.0: Rise of Global Micro-Influencers — Forbes India
Research

Industry 4.0: Rise of Global Micro-Influencers

Industry 4.0 is reshaping not just manufacturing and supply chains, but the entire influencer marketing landscape — empowering hyper-targeted micro-influencers to reach global audiences at scale.

By Patrick D. Lynch, PhD

Forbes India

Read at Forbes India ↗